It all started with a people struggling, Yemenis who work or live in different states and don't have time to visit Yemeni or Arabic Markets to buy their Items, which is where the idea to establish a website and mobile application with a purpose to satisfy Yemeni needs in the USA & to have Yemeni products delivered to the doorstep that fit the life and times they live in and share Yemeni cultures which our family came from.